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The Ultimate Guide to Southbank and Downtown Jacksonville

Popular Things To Do in Jacksonville

Jacksonville Zoo & Gardens

Looking for a wild time? Experience this standout attraction featuring the award-winning Range of the Jaguar, Land of the Tiger, Wild Florida exhibits, and Lorikeet Landing.

Timucuan Ecological & Historic Preserve

Explore scenic trails, marshes, and historical sites like Fort Caroline.

Jacksonville-Baldwin Rail Trail

Enjoy 14.5 miles of paved trail for biking, hiking, and horseback riding through lush landscapes.

Metropolitan Park

There is always something to do near Artea Jacksonville Apartments. Venture to Metropolitan Park for a concert hub hosting major events like the Jacksonville Jazz Festival and family-friendly activities.

Friendship Fountain & St. Johns River Park

Friendship Fountain is an iconic landmark and after dusk, the fountain transforms into a dazzling spectacle illuminated with colorful lights and choreographed water displays. The park offers direct connection to the Riverwalk, plus nearby amenities like MOSH, waterfront dining, a marina, and scenic overlooks.

Commune with nature at an award-winning zoo, hike or ride through winding trails, or catch a concert in the park. The possibilities are endless.

Shop the City

St. Johns Town Center

At St. Johns Town Center you can shop over 160 stores, including luxury names like Gucci, Louis Vuitton, Tiffany & Co., plus numerous dining options. There is something for every style and every taste.

Atlantic Beach Arts Market

Shop this vibrant co-op featuring local artisans offering handmade goods—from jewelry to soaps and crafts.

Riverside Avondale / Shoppes of Avondale

Whether promoting sustainability or just looking for a forgotten treasure, you are sure to enjoy this eclectic district filled with unique boutiques, antique stores, cafes, and charming architecture.

Downtown and Southbank Jacksonville feature unique boutiques and artisan shops. Support your favorite spot for local finds and enjoy riverfront shopping.

Local Eats & Culinary Treats

Hoptinger Bier Garden & Sausage House

Featuring craft beers and the fun French Toast Burger in Five Points.

Blue Fish Restaurant & Oyster Bar

Dine at this upscale brunch spot in Avondale and try the Fried Green Tomato Benedict!

Intuition Ale Works

This venue offers a family-friendly atmosphere with local beer near the stadium.

The Bearded Pig

Outstanding Barbecue and the Bearded Poutine set this restaurant apart from the rest.

Cowford Chophouse

Impress someone or treat yourself to a fantastic meal at this restaurant and rooftop bar that serves steaks, seafood, & cocktails daily.

Jacksonville’s dining scene shines with spots like Cowford Chophouse for steaks and rooftop views, and Blue Fish for fresh seafood and brunch favorites.

Top Employers Driving Jacksonville

Military & Ports

Jacksonville is home to two major military installations: Naval Air Station Jacksonville and Naval Station Mayport. Together, they contribute tens of thousands of military and civilian jobs.

Healthcare Systems

Jacksonville’s healthcare industry is anchored by leading providers like Baptist Health and Mayo Clinic. Baptist Health is the largest healthcare employer in the region, while Mayo Clinic in Jacksonville is nationally recognized for its specialized care and research.

Financial & Logistics

Jacksonville is a growing hub for financial services and logistics, with companies like FIS (Fidelity National Information Services) and CSX Corporation headquartered here. FIS is a global leader in financial technology, while CSX is one of the largest freight rail companies in the country.

Jacksonville is home to a diverse range of major employers, from healthcare giants like Mayo Clinic to logistics leaders like CSX and Amazon. These organizations play a key role in supporting the local economy and providing thousands of jobs across the region.